Of all the videos I made for Greater Goods, this ranks up there as one of my favorites. This project was a relatively huge undertaking for our team. For the first time, we were working primarily in 3D programs instead of real sets, and communicating with our China team overseas, who led the modeling and texturing. Aside from storyboarding, editing, and managing production on this video, I animated all the text, a large portion of the 3D graphics, and recreated many app and UI elements inside of After Effects to allow for more versatile animations. That light sweep on all the text to give it just a little bit of depth came from one of our Chinese designers and I couldn't get over how good it looked, so I recreated it and used it throughout the whole ad.