me.Health - App Transition Sizzle
Greater Goods
|
Brand
|
July 30, 2025
Writing, Animation, Sound Design
As part of a brand revamp and consolidation, Greater Goods took the initiative to redesign its various apps, bringing them together and introducing new features to give users a better experience. I worked on a lot of visual aspects of the redesign, culminating in this customer-facing video to help users understand what was changing and what was staying the same. I learned and developed a lot of new (to me) animation techniques for this piece, not the least of which was the half-toned dots that permeate the entire piece. Those dots were a sliver of a larger UI motif the creative director and I put together, but as we found out, it's much easier to make something in Illustrator or Figma than to make it move.















































