I wanted to raise the bar for my introductory product video at Greater Goods, so I took inspiration from premium tech companies (take a shot for every frame pulled from a Macbook commercial) to make the company's high capacity scale feel not just luxurious, but hyperbolic. We had everyone on the content team bring in some heavy items and I spent a solid afternoon filming them in every combination that I could think of. I really love how it came out in the end. Out of all the shots in here, I think my favorite one is the product name coming in, which we filmed practically over 15 or so takes because we kept snapping the fishing line at the wrong moments.