I've always been someone that appreciates the small details in a marketing rollout and product page. Match your marketing screenshot with the right model of phone and you automatically jump up a letter grade in my book (seriously, look at some Amazon pages next time you're shopping and see how many people get this wrong)! So when it came time to revamp the content for Greater Goods' Essential Kitchen Scale, their highest-selling product by a humongous margin, I knew we had to take out all the stops. For video, that meant not one, not two, but 12 different videos with hero shots color-matched to the SKU page. Myself and our photographer put hours into the set design to get the perfect balance of food, color, and props to fit the vibe for every single color. We even 3D printed stands for the scales in the cascading shot near the end!