Part of the Greater Goods Fitness line up, a series of 36 SKUs that our team had to commercialize simultaneous with coordinated copy, photos, video, and support materials. This was a humongous undertaking for our 5-person group, and necessitated much more producing than our normal projects. We hired models, built set pieces, trained ourselves on new motion control camera rigs, the whole shebang. It took us three whole months when all was said and done. For this video on the yoga blocks, I sketched out the Safer Stretching and Pick Your Vibe shots in our very first meeting, and then built the rest of the piece around them. I tried to have some alternates in case those didn't work out, but liked the ideas too much to let them go.