One of our more intensive shoots and ambitious products, the goal for this video was to emulate the introduction to Chef’s Table on Netflix while also making our cookware lineup look and feel as premium as possible. A lot of time and effort went into this main showcase video and all the ancillary content that came afterwards, and I personally think it paid off. We brought in Evy Swoboda, a friend of the company and local St. Louis culinary celebrity, to help us develop and showcase the cookware, giving us some of our most cinematic cooking shots we ever filmed.