A piece of the commercialization puzzle when preparing content is the different types of photos and video for Amazon pages. Our strategy was to have a hosted video showcase for the top section, and a B-roll and title-heavy video for the lower section. For the cookware kit's B-roll showcase, we tried a lot of new techniques and design elements that later became staples of ours: The ultrawide ratio (which would show in full-width on the Amazon page), taking design elements from the packaging and implementing them in the video, arranging our video plates almost like a collage, even color matching shots and making bespoke videos for each colorway. This is the Midnight Gray version, but we made others for the Birch and Coral sets too!