Part of the Greater Goods Fitness line up, a series of 36 SKUs that our team had to commercialize simultaneous with coordinated copy, photos, video, and support materials. This was a humongous undertaking for our 5-person group, and necessitated much more producing than our normal projects. We hired models, built set pieces, trained ourselves on new motion control camera rigs, the whole shebang. It took us three whole months when all was said and done. For this balance disc video, I worked hard to incorporate the ridged pattern on the product surface wherever I could, and spent a lot of time tracking the VFX shots to make sure everything was believably pinned in the space.