Part of the Greater Goods Fitness line up, a series of 36 SKUs that our team had to commercialize simultaneous with coordinated copy, photos, video, and support materials. This was a humongous undertaking for our 5-person group, and necessitated much more producing than our normal projects. We hired models, built set pieces, trained ourselves on new motion control camera rigs, the whole shebang. It took us three whole months when all was said and done. For this yoga mat video, I had a pretty hard time coming up with fun shots for what boils down to a big, soft rectangle. The shots in the middle showing off the included strap were a late addition that I think helped fill out the showcase a bit more.