Alongside our videos for the Essential Kitchen Scale, effectively these scales but in plastic and a touch cheaper, our content team revamped the photos and video for the premium offerings that used glass and stainless steel for their surfaces. This video is for the stainless steel version, but there was also a bespoke video with all shots featuring the black glass variant instead. I have a few moments I'm proud of in here: The opening spinning match cuts, which we made by rigging our camera for a top down and then spinning a table top on a lazy Susan underneath it, and the shot where a user cycles through all the units, where I composited the reflections of the graphics onto the scale's surface.