Entry-level product videos sometimes give me trouble as someone whose biggest commercial inspirations are luxury tech companies. Not that it's impossible to make a lower-end product look good, but that you don't want to overpromise when a device is positioned specifically to be easy- and simple-to-use. On this one, I tried to pare back our motion-controlled shots to be more subtle than the previous project I used them on, and play more with practical lighting to draw attention to particular features of the scale.